Pfizer Pharmaceuticals hired AuthentiBrand team to help generate buzz for the launch of their extremely successful Procardia drug. The hologram part of this project began with a complex 3D model coupled with 2D dimensional zed kinetic effects to give the feel of the time release action of the pill. Once the state of the art hologram was complete, and we presented mock-ups of what was to be the cover of their Seeding Detail kits, they loved it so much that they decided to roll It out to the entire product launch platform. Our specified and/or supplied and oversaw the application to millions of holograms, using leading edge technologies to marry the hologram to the surfaces of Business Card Holders, Direct Mail Cards (in window envelopes), Literature Folders and Promotional Magnets with 2 colors printed in register to the surface. The program was a smashing success!