FAQs

Frequently Asked Question

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What is a hologram?

Holography is the Nobel award-winning science of recording the light waves emitted from a laser as they are reflected off of an object. The recorded image is called a hologram (coming from Greek words meaning ‘whole image’ or ‘entire recording’). When re-illuminated and viewed under ordinary light, the hologram presents a true three dimensional recreation of the original object. For the observer, the perception of depth is virtually indistinguishable from reality.

What are security holograms and why are they secure?

Security holograms are used to prevent counterfeiting, or to otherwise authenticate the products to which they are affixed. Holograms are noteworthy in this regard, since they are both costly to produce and extremely difficult to duplicate. Further, the addition of covert security devices, sequential numbering, tamper evident adhesives and other security features make a well-produced security hologram virtually impossible to duplicate without by anyone other than its creator. The most commonly recognized form of security holograms can be found on Master Card and Visa credit cards.

What is Holoshield®?

Holoshield® is the world’s largest selection of stock image holograms developed specifically for authentication and security use. Holoshield® delivers its holograms on a wide-array of high quality promotional products, and offers product customization through the incorporation of logos, ad copy, slogans or line art. HoloBrands® Stock Image holograms have all the impact of fully custom holography, without the high set-up costs and lengthy turn-around times. All HoloBrands® holograms and most of our products are made entirely in the USA

What are different types of holograms?

For security, advertising, promotion and packaging holograms are almost exclusively the photopolymer or embossed type. Embossed holograms are the silvery, rainbow colored images found on Visa and Master Card, where photopolymer type have a green/gold hue and are most commonly associated with swim goggles and cell phone screen protectors. While more visually exciting, photopolymer holograms are more expensive and less versatile (in application) than embossed type holograms of the same size.

Why choose Holoshield?

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In what ways are holograms typically use?

Besides the wide range of products listed on our HoloBrands® website, holograms are frequently used as embellishments on printed media such as magazine covers, paperback books, brochures, direct mail pieces, and pocket folders. Other interesting options include CD covers, school yearbooks, and product packaging. Some interesting examples and case studies can be viewed from our list of clients.

Can I customize holograms?

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